Pruksa's CEO Confirms 2021 as the Golden Year for Property Buyers

Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited, stated that “The current real estate market is in favor of buyers, especially for those who are ready to invest or buy for personal use. Particularly in the COVID-19 situation, private housing has become a fundamental necessity. Coupled with the intense competition in the real estate market this year and various supportive factors, such as the extension of government measures that reduce transfer and mortgage fees for homes and condos priced below 3 million baht from 2% to just 0.01% until the end of this year, along with lower home loan interest rates. Therefore, instead of keeping money in a bank with low returns, considering investing in real estate can be a worthwhile option, as real estate can generate passive income in the form of long-term rental income and can be sold for profit in the future.”

 

However, buyers should study the market and choose locations with potential, such as areas like White Ocean or those with extensions of various subway lines that are slightly outside the city center but still easily accessible by train, such as Lak Si, Chaeng Watthana, Ram Inthra, and Saphan Mai, where prices are still reasonable and have growth potential. Alternatively, condos near universities also have high demand and may generate better income than keeping money in a bank with low interest rates.

 

This year, many property developers are competing to offer various promotions to attract customers. Pruksa has launched a campaign   “Pruksa: Value, Complete Every Deal”, which offers more discounts than ever before. Customers will receive up to 3 special privileges that allow them to move in quickly and reduce concerns about various burdens for up to 3 years. The privileges include: 1. Free living for up to 36 months, 2. Free common area fees for up to 36 months, and 3. Free transfer fees. Additionally, some projects offer extra cash discounts for those who book from now until June 30, 2021, and transfer ownership by July 31, 2021. Each project has different details, and customers can choose from townhouses, single-family homes, and ready-to-move-in condos across 131 diverse projects. Interested parties can check the list of participating projects or inquire for more information at pruksa.com or call 1739.

 

Another important aspect that should not be overlooked every year is the use of tax deductions. The interest on loans for purchasing or constructing a residence can be used to reduce personal income tax by up to 100,000 baht. Investing in real estate is a long-term investment and an asset that will only increase in value. After the economy recovers, property prices are likely to rise as well. For those who are ready, this is a high negotiation opportunity for both investment purchases and finding a residence for personal use. I firmly believe that if you choose the right product in a good location and do your homework by studying market prices and not overpaying, along with negotiating to get the best deal, being financially prepared to invest in real estate this year will definitely be worthwhile.”